Carducci has been a much-loved designer brand in South Africa since 1978. In 2002 Carducci founded Csquared which is a branch of the brand. Carducci can be found in Independent stores nationwide.

The brand was originally named after Giosue Carducci, a flamboyant Italian poet known for his fresh styles and creative energy. He was the first Italian poet to win the Nobel Prize in Literature. He brought creativity, freshness and lyrical force to Italian poetry. Being a fierce critic of literature and society, he was a unique individual who differentiated himself away from the norm. He clashed with The First Vatican Council due to his ideologies, poems and thinking. His spirit lives on and has been translated into the Carducci clothing ranges.